Limelite Jewellery Posted by Simfoni June 5th, 2017

LimeLite Jewellery, an emerging new brand introducing innovative diamond jewellery inspired by nature.


LimeLite Jewellery was launched in 2016. A start-up business with an innovative approach to customizable diamond jewellery, the owners started the business with a focus on private viewings and launch events in prestigious locations. The LimeLite product was very well received and shortly after launching, the owners decided they needed to establish an online presence with full digital assets across web and social media.

With a background in design and sales, the team at LimeLite did not consider themselves experts in marketing, and certainly had limited experience working in a digital marketing era. LimeLite contacted Simfoni’s Digital Marketing team to find out more about what could be done.

Being a startup, the owners had set a limited budget and were keen to see results quickly.


  • Within 3 months, incremental online sales made the investment in Digital Marketing self funding.
  • Within 12 months, online sales through Instagram and website represented 50% of total sales.
  • Having an online presence has opened up international markets that would not have been possible previously.
  • Professional marketing assets and easy to use online brochure has strengthened the brand message of the LimeLite brand.
  • LimeLite management is able to focus on higher value added activities.
  • Web presence has expanded the brand awareness of the business drawing in customer and partner interest from a much wider geographic base.

“Working with Simfoni has been a surprising experience. At the beginning we were a bit nervous about how a bunch of guys in a technology company could understand the needs of a fashion brand targeting high net worth women, but the firm had been recommended to us so we decided to try it. We very quickly realised that outsourcing our Digital Marketing did not mean we were giving up control of the brand or the messaging but simply handing over day to day management of all the administrative hassle associated with maintaining all the different platforms and systems required for our business to work seamlessly. Today we love the Simfoni team because they allow us to concentrate on what we do best – designing innovative jewellery – whilst they take care of all the technical stuff in the background, and best of all it generates sales without us having to do anything!”

Minna Bussey
Director, LimeLite Jewellery


Simfoni Digital Marketing conducted a series of brand strategy meetings with LimeLite to understand both the key brand messaging, unique differentiation of the products and scale of ambition of the owners.

Given the target market for the business, the recommended solution was to develop a website with full eCommerce functionality – catalog, payment gateway, and live customer interactive features, along with a social media portfolio focusing principally on Instagram and Whatsapp being the main channels with which the owners were familiar, and in high use by their customer base.

Another important feature within the solution was the establishment of referral marketing through bloggers and other influencers in the fashion industry. LimeLite chose to retain management of this themselves since they already had good networks and relationships. All other digital marketing was outsourced to Simfoni, including graphic design and content management.

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