Today, many businesses rely on their data to merely support their decisions instead of using this information to drive their actions. Why does this happen? When it comes down to it, data is only valuable if it can be used to gain insights and move to action. Businesses need to know exactly what they want to find out from their data to change this and to really find its value. This article explores the questions that businesses need to ask about the vision, need, context, and outcome of their data, and a helpful framework for translating that data into success is explored. Click here to read more.