By Chirag Shah
Enterprise Mobility is a major, and fast-developing, trend in many industries and individual businesses. Essentially, this term refers to a shift towards employees being more mobile and using technology to work wherever they are, including while on the move, as well as a shift towards corporate data being more “mobile” and easily accessible to these employees.
The development and use of advanced mobile apps designed for business/enterprise, rather than personal use is one of the key facilitators making this shift possible.
Here are four reasons why the combination of enterprise-focused apps and the latest mobile devices are changing the way we work and do business:
- Increased Computing Power. Many smartphones available today have processing capabilities similar to the personal computers of only a few years ago. In some cases, the smartphone in an employee’s pocket may well have more real processing ability than the PC that sits on their desk. As a result, today’s mobile apps can offer as much functionality as their PC counterparts. In fact, because they can access the GPS system, microphone, speaker, camera and motion sensors present in a smartphone, mobile apps are able to offer advanced features that are not possible with a desktop application.
- Better Operating Systems. The introduction of more advanced mobile operating systems has opened the door for enterprise mobile app developers to use API integration, allowing one app to access features already present in another app on the device. For example, within our PocketBuyer™ app, users can take photos of receipts, which we can then upload directly from the camera app into our Expense Claims module. Think of how many other apps make use of Google Maps or the smartphone’s GPS to enhance the functionality of their own offering.
- Ease of Use and Enhanced User Experience. Because they are touch screen based, rather than requiring the use of a keyboard and mouse, mobile smartphone apps are easier and quicker to use, and operating them is a more intuitive and tactile experience. This ‘hit and flick’ environment is not only faster, but also much more natural or instinctive than a keyboard-driven process and is one of the most powerful drivers of the smartphone revolution.
- Convenience that leads to increased adoption rates. Users are more likely to become familiar with and regularly use mobile apps rather than PC-based applications. This is particularly relevant in the business world, where staff adoption of corporate software packages has always been a challenge. Quite simply, mobile apps are so much more ‘fun’ to use and can be deployed during all those moments of downtime waiting for trains, appointments, airport security, even in the Starbucks coffee line. A mobile phone is usually within a few seconds’ reach and can be accessed almost immediately, in comparison to a PC that may be in another location and, in any case, needs a couple of minutes to boot up.