In today’s world, technology gives people in every department, from sales to marketing and PR, the ability to analyze data and make grounded business-related decisions. While this can be advantageous for a number of reasons, this article, “Why We Must Rethink Self-Service BI, Analytics, and Reporting,” asks whether or not analyzing data and producing reports is really best left up to those who aren’t true analysts.

Simfoni is a leading provider of analytics & tail spend automation for business. Simfoni provides spend management solutions that enhance operational improvement through the deployment of apps and analytics.