Our sales enablement strategies interrogate your customer data, as well as market segmentation information, and derive optimal strategies for generating incremental sales.
Organizations invest huge sums of money in attracting and acquiring new customers. They rarely invest much in profiling their existing customers and understanding the potential for growth from these.
In reality, selling more to existing customers is much easier and much more profitable. The key is knowing where to look.
At Simfoni, our sales enablement strategies interrogate your customer data, as well as market segmentation information, and derive optimal strategies for generating incremental sales.
- We dive into your sales data to understand customer purchase behaviors and patterns.
- Where possible, we scrape additional profiling information from third party sources to build up a much more comprehensive picture of your customers and their potential.
- We benchmark your offer with competitors to understand key strengths and weaknesses.
- Finally, we bring all this together to develop a sales enablement strategy that can have rapid and sustainable impact in generating incremental sales.
Examples include the creation of a loyalty program, identification of latent high-value potential customers, improved market targeting, subtle changes in brand messaging or product offer, etc.